On offer, in addition to clothing, KiK also holds underwear and socks, home textiles, ornaments, gifts and other fashion items. KiK is suitable for all age groups, even though the target group of the mother family is targeted. KiK offers a wide assortment of goods tested to high quality criteria and certified. You can pay in KiKu with a non-cash Maestro, Mastercard or Visa card. There is a guarantee of money back, and the policy is that quality does not have to be expensive.

KiK has over 3,000 stores in Europe, of which 2,500 are located in Germany, and over 500 branches abroad are considered a price leader in the European market. The first branch was opened in 1994 in Düsseldorf, and the company's headquarters are located in German Bönen. In textiles trading in Germany, they are among the ten largest suppliers and is the largest textile discontinuer in the country.

Otherwise, in the German abbreviation KiK means "the buyer is the king".